THE FROG BLOG

Most small businesses I speak with aren't throwing money around recklessly. Nobody's booking billboard space on the A14 or taking out full-page ads in the Sunday Times. The waste tends to be quieter than that, and in some ways harder to spot because of it. It's the website that cost a lot to build and hasn't been touched since. The social media that gets posted sporadically when someone remembers. The ad campaign that ran for a month because someone said it was a good idea, w

There's a saying that the cobbler's children are always the worst shod. The idea being that the person who spends their days making shoes for everyone else never quite gets round to sorting out their own. I am, professionally speaking, that cobbler. I spend a significant amount of my working life looking at other businesses' websites, rewriting their copy, tightening their messaging, and gently pointing out that their About page still has a stock photo of someone at a laptop

You know the feeling. It's Monday morning, you sit down with every intention of writing that blog post, scheduling some social media, or finally updating your website. And then the phone rings, a client needs something urgently, three emails land that can't wait, and before you know it it's Friday afternoon and the marketing is still sitting there, patiently judging you from the bottom of your to-do list. You're in very good company. In fact, this is probably the thing I hear

As a marketing consultant, I’m always busy working on client campaigns, planning strategies, and helping businesses stand out. I absolutely love it, but it means my own marketing always ends up slipping to the bottom of the list. It reminds me of a hairdresser I used to know whose hair hadn’t been cut for years. She said she was always too busy styling everyone else’s to ever get around to her own. I can definitely relate! Like many small business owners, it’s easy to get cau

In the world of marketing, success is often the result of meticulous planning and strategic execution. A well-crafted marketing plan can...

Now this is a repeat of an old blog post that has been buried in the Emerald Frog blog archives but I happened upon it this morning and...

As part of the Emerald Frog “Marketing Mentor” services, I’ve recently been working with a fantastic local community charity,...

If you use email marketing, direct marketing or make sales calls in your business then you need to read this post. The law is changing in...

We often get asked about the difference between PR and Marketing. A lot of people get the two mixed up. Then throw in advertising and...

To keep your social media content really fresh and effective, your outsourced social media team requires input from you as the client...

Have you mapped out your marketing plans yet for the new financial year? Do you know how you will be finding new customers and how you...

This week’s blog post explains how small business can improve their basic marketing. These may all seem obvious, but it’s crucial that...

When you create a budget it plan it is vital to factor in a “contingency budget” into your costs. So, what is a “contingency budget”? A...

We heard a great quote the other day. You may have seen it on our Facebook page, but here it is again: Marketing is a lot like housework....

We’ve recently been working on a marketing and PR communications plan for online e-commerce gift website, Strawberry Fool. The marketing...

Micro Concepts Ltd has chosen Ely marketing and PR agency, Emerald Frog Marketing, to work on the brand strategy and website design and...

Fact : Keeping a hold of your existing customers costs less to achieve than attracting new ones. In addition to ensure that you offer the...

If your business relies on only a few customers to keep afloat, then this can leave you in a precarious position. Losing just one will...

Does your business need a helping hand from marketing experts who have the expertise and knowledge to help your business grow? Perhaps...

Google’s new ranking criteria for responsive websites starts today, meaning that non mobile-friendly websites may see their rankings...