THE FROG BLOG

3 min

The Art of Crafting an Effective Marketing Plan

In the world of marketing, success is often the result of meticulous planning and strategic execution. A well-crafted marketing plan can...

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5 min

Golden advice for start-up and small businesses!

Now this is a repeat of an old blog post that has been buried in the Emerald Frog blog archives but I happened upon it this morning and...

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2 min

Marketing Mentor service opens up marketing "PosAbilitys"

As part of the Emerald Frog “Marketing Mentor” services, I’ve recently been working with a fantastic local community charity,...

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4 min

GDPR and your marketing. Act now!

If you use email marketing, direct marketing or make sales calls in your business then you need to read this post. The law is changing in...

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1 min

What’s the difference between marketing, PR, advertising and branding?

We often get asked about the difference between PR and Marketing. A lot of people get the two mixed up. Then throw in advertising and...

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2 min

How to get the best from your outsourced Social Media team

To keep your social media content really fresh and effective, your outsourced social media team requires input from you as the client...

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1 min

Have you planned your New Year marketing yet?

Have you mapped out your marketing plans yet for the new financial year? Do you know how you will be finding new customers and how you...

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2 min

Basic Marketing Tips

This week’s blog post explains how small business can improve their basic marketing. These may all seem obvious, but it’s crucial that...

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1 min

The importance of marketing contingency planning

When you create a budget it plan it is vital to factor in a “contingency budget” into your costs. So, what is a “contingency budget”? A...

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2 min

An extra member of staff…a fraction of the cost.

We heard a great quote the other day. You may have seen it on our Facebook page, but here it is again: Marketing is a lot like housework....

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1 min

Strawberry Fool develop brand strategy

We’ve recently been working on a marketing and PR communications plan for online e-commerce gift website, Strawberry Fool. The marketing...

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2 min

Micro Concepts choose Emerald Frog Marketing for new Siemens brand launch

Micro Concepts Ltd has chosen Ely marketing and PR agency, Emerald Frog Marketing, to work on the brand strategy and website design and...

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2 min

6 ways to build customer loyalty

Fact : Keeping a hold of your existing customers costs less to achieve than attracting new ones. In addition to ensure that you offer the...

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2 min

Ten top tips for finding new customers

If your business relies on only a few customers to keep afloat, then this can leave you in a precarious position. Losing just one will...

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1 min

Need advice for your start up? Try our Marketing Mentor session

Does your business need a helping hand from marketing experts who have the expertise and knowledge to help your business grow? Perhaps...

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1 min

How will Google’s latest warning affect YOUR business?

Google’s new ranking criteria for responsive websites starts today, meaning that non mobile-friendly websites may see their rankings...

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3 min

What marketing can learn from Aristotle

The 1990s saw a shift in how products and services were delivered to consumers and, with the internet boom of the mid-90s, campaigns...

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2 min

Social Media Social Graces

Social Media can either be a valuable asset to your business or a great way to waste valuable time. Contrary to belief, it’s not about...

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2 min

How to use sponsorship to maximise your brand

The first, is that your own company could choose to be a sponsor, either in a sort of ‘mentor role, for a smaller business, or perhaps as...

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2 min

Is Your Marketing Strategy Future Proof?

As a business owner, you know that Marketing and PR strategies are an essential part of your overall business plan. What you might not...

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