THE FROG BLOG

In the world of marketing, success is often the result of meticulous planning and strategic execution. A well-crafted marketing plan can...

Now this is a repeat of an old blog post that has been buried in the Emerald Frog blog archives but I happened upon it this morning and...

As part of the Emerald Frog “Marketing Mentor” services, I’ve recently been working with a fantastic local community charity,...

If you use email marketing, direct marketing or make sales calls in your business then you need to read this post. The law is changing in...

We often get asked about the difference between PR and Marketing. A lot of people get the two mixed up. Then throw in advertising and...

To keep your social media content really fresh and effective, your outsourced social media team requires input from you as the client...

Have you mapped out your marketing plans yet for the new financial year? Do you know how you will be finding new customers and how you...

This week’s blog post explains how small business can improve their basic marketing. These may all seem obvious, but it’s crucial that...

When you create a budget it plan it is vital to factor in a “contingency budget” into your costs. So, what is a “contingency budget”? A...

We heard a great quote the other day. You may have seen it on our Facebook page, but here it is again: Marketing is a lot like housework....

We’ve recently been working on a marketing and PR communications plan for online e-commerce gift website, Strawberry Fool. The marketing...

Micro Concepts Ltd has chosen Ely marketing and PR agency, Emerald Frog Marketing, to work on the brand strategy and website design and...

Fact : Keeping a hold of your existing customers costs less to achieve than attracting new ones. In addition to ensure that you offer the...

If your business relies on only a few customers to keep afloat, then this can leave you in a precarious position. Losing just one will...

Does your business need a helping hand from marketing experts who have the expertise and knowledge to help your business grow? Perhaps...

Google’s new ranking criteria for responsive websites starts today, meaning that non mobile-friendly websites may see their rankings...

The 1990s saw a shift in how products and services were delivered to consumers and, with the internet boom of the mid-90s, campaigns...

Social Media can either be a valuable asset to your business or a great way to waste valuable time. Contrary to belief, it’s not about...

The first, is that your own company could choose to be a sponsor, either in a sort of ‘mentor role, for a smaller business, or perhaps as...

As a business owner, you know that Marketing and PR strategies are an essential part of your overall business plan. What you might not...