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  • Jo Evans

Micro Concepts choose Emerald Frog Marketing for new Siemens brand launch

Updated: Oct 18, 2023

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Micro Concepts Ltd has chosen Ely marketing and PR agency, Emerald Frog Marketing, to work on the brand strategy and website design and build for Micro Concepts’ new Siemens product division, MCPLM.

Established in 1989, Micro Concepts specialise in the provision of engineering design, simulation and consultancy solutions for clients in the manufacturing and production industries across the UK. Micro Concepts has grown significantly in this time with the firm relocating headquarters to larger premises just outside Cambridge.

As part of the Micro Concepts growth strategy, their new division, MCPLM will be a UK reseller for Siemens Product Lifecycle Management (PLM) software solutions.

Siemens Teamcenter® is the world’s most widely used PLM solution. The Teamcenter Product Lifecycle Management solution provides the right information for people to make the right product decisions – from planning and development through manufacturing and support. For companies who need to deliver increasingly complex products while maximising productivity and streamlining global operations, Teamcenter helps increase revenue, get to market faster, reduce costs and improve product quality.

Jo Evans, Director at Emerald Frog Marketing, said: “We are delighted that Micro Concepts chose Emerald Frog Marketing to work on the brand strategy for the new MCPLM division launch.  With the strategy and planning exercise now complete, we will be working on the brand creation and launching the MCPLM website in Summer 2016, ahead of launch events in October.”

Graham Harrison, Micro Concepts’ General Manager said: “At Micro Concepts we’re excited to be partnering with Siemens PLM to further increase our ability to help our customers achieve their goals and objectives. At Micro Concepts we are focussed on the value our relationship can bring to our customers and look for the same with our suppliers. Siemens are a leading global player in the engineering market whose attention to quality and expertise matches our own. To help us bring this new division to the attention of the market we needed the expertise of a like-minded company, able to fully interpret our strategy requirements. I’m pleased to say that in Emerald Frog we have found a business partner that match our ethos in delivering quality and value for their customers. We look forward to working with them on forthcoming campaigns.”

For more information on Micro Concepts please visit

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