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  • Jo Evans

Strawberry Fool develop brand strategy

Updated: Oct 18, 2023

Strawberry Fool Website Screenshot

We’ve recently been working on a marketing and PR communications plan for online e-commerce gift website, Strawberry Fool.

The marketing plan reviewed Strawberry Fool’s marketing strategy and identified potential new markets for their beautiful range of gifts. In addition to already well established niches for the brand, we identified opportunities within other vertical channels achievable via a combination of marketing and PR activity to raise brand awareness, increase web traffic and develop communication tactics to their considerably sized customer database.

Daryl Bowers, Director at Strawberry Fool, said: “We asked Emerald Frog to prepare a comprehensive marketing strategy for our online retail website, Strawberry Fool. Emerald Frog Marketing took the time to understand our business and our requirements, and presented us with a comprehensive strategy encompassing PR, affiliate marketing, radio, TV and billboard advertising, app development, blogging and email campaigns. We are now working through their recommendations and implementing the elements of the plan appropriate to our business and budget. We wouldn’t hesitate to recommend Emerald Frog Marketing to any business requiring a fresh injection of ideas to drive forward their online and offline marketing.”

It’s been a pleasure working with Strawberry Fool on this project; they have a very forward-thinking approach to their marketing, excellent product line-up and they are focussed on investing in ways to continue to deliver a fantastic experience for their customers.

For more information (and very gorgeous gifts!) please visit


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