2 minWhat is the difference between junk mail and a good sales letter?What’s the difference between a good piece of direct mail and a “junk” piece? Not all direct mail is junk mail. A clear message, with a...
2 minWhy long sales letters can be good!Let us give you a few things to consider when using lots of text (or “copy”) in a sales letter: Will anyone read 3 or 4 pages of copy?...
2 minSo you have a blog – what next?So you have set up a blog and don’t know where to go next? Here are our top tips on getting started and ideas on what to write about. 1....
2 minThe very annoying Capital Letter SyndromeI was sent this from my mother. If it’s there is one thing that reeeeeally winds us up here at The Frogplex, it’s Capital Letter...