Content
Words are still the basis of most marketing, whoever or whatever produces them. A blog post, a web page, a press release, an award entry, it needs to say the right thing, to the right person, in a way that actually gets read.
That's the part that's easy to get wrong, and the part I've spent twenty-four years getting right for businesses across Cambridgeshire and East Anglia, seventeen of them running Emerald Frog, across sectors from healthcare and finance to agriculture and the third sector.
Whether you want me writing something from scratch, or checking a piece you or someone in your business has drafted, one-off or ongoing as part of a retainer, I can help.
Content Marketing Services:
Blogs
Regular blog content that builds authority with readers, visibility with search engines, and increasingly, a chance of being picked up by AI answer engines like ChatGPT and Google's AI Overviews. I write posts that answer the actual question someone's asking, not content for content's sake.
Web Copy
Your website is often a prospect's first impression. I write copy that tells visitors what you do, why it matters, and what to do next, without reading like a template.
Press Releases
When you have news worth sharing, I'll write a press release that gives it the best chance of being picked up, structured for journalists, with a clear angle and a strong lead.
Sales Letters & Materials
Direct mail, brochure copy, proposals and sales collateral, written to connect with your audience and move them towards a decision.
Advert Copy
From digital ad copy to print campaigns, I write short-form content that gets attention and communicates your message quickly and clearly.
Award Entries
Award entries take time to get right and are easy to undervalue. I write entries that present your achievements clearly, in the way a judge will actually read them, giving your submission the best possible chance.
Need something that's not on this list? Get in touch. If it involves words, I can probably help.