An extra member of staff…a fraction of the cost.
Updated: Oct 19
We heard a great quote the other day. You may have seen it on our Facebook page, but here it is again:
Marketing is a lot like housework. An intense burst of activity every few months is better than nothing, but you’ll only get good results if you do it regularly and consistently! Ideally you need to do something every day.
And it’s true! It takes time and lots of hard work promoting your brand in the marketplace. You need to constantly be tapping away at people’s awareness so they know who you are and what it is you do. After all, research has shown it can take a customer around seven exposures of an advert before they decide to contact you. If you drop off the radar for a few months then your competitors will be in there – raising awareness of their brand.
We often acquire customers who admit their strengths do not lay in marketing. They are experts at every other aspect of the business but delivering marketing campaigns is not something they are experienced in. And that’s fair enough. But in order for their businesses to proceed in the right direction they know they need a marketing plan. They need to know what campaigns are coming up and when. They need to know what the sales peaks will be so they can predict stock inventory and costs accordingly. They also need to know that their customers are being contacted and communicated with effectively; both in terms of budget and message.
That’s where we come in. By outsourcing your marketing, not only can we plan your marketing campaigns for the year, but if you need us to then we can manage and deliver them too – leaving you to get on with running your business. We’ll save you money; you won’t need to take on extra staff in-house for a few hours work a month and work with you so you know your marketing is in good hands. Choose as many, or a few, hours as you need.
For more information about our money-saving, monthly marketing retainers, then contact us and we’ll happily give you a quote.