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  • Jo Evans

Marketing Mentor service opens up marketing "PosAbilitys"

Updated: Oct 18, 2023

As part of the Emerald Frog “Marketing Mentor” services, I’ve recently been working with a fantastic local community charity, Pos+Ability.

PosAbility supports those with Parkinson’s, Multiple Sclerosis, Muscular Dystrophy and Stroke survivors through structured and focused chair-based exercises with highly qualified instructors. It also helps clients with mobility and cognitive function as well as providing social engagement to boost self esteem and confidence.  The charity has seen some amazing results from clients who embark upon the programme and provides essential respite and support for families and carers.

Due to demand for the service, the charity are looking to increase the number of groups they can offer in locations around East Cambridgeshire and also corporate sponsor support to grow this vital service.  This has involved a review of their marketing strategy and more structured approach in conveying their message to reach out to clients and build fundraising channels.

Linda Neate, Chair and Trustee of Pos+Ability, said:

“Jo’s “route to market” is uncomplicated, structured, easy to follow with lots of common sense but requires knowledge and experience of how to get the best out of social media but not at the cost of dropping traditional methods.  Jo has the right attitude and personality along with the knack of using the right vehicle to reach the end user; whether it be a customer, funder, professional body, corporate, individuals. Having done all this, also monitoring the results of these activities.

In my career I worked for and managed fresh produce businesses and now find that my Chair and Trustee role of Pos+Ability, a local charity, needs some structure as we are well established and need to take the next steps enabling further expansion in the future. Two hours and three typed pages of advice and mentoring from Jo has set me up with a Gantt chart (posh words for action plan and timetable) and I am delighted to say that Jo will be meeting me in the New Year to add meat to these bones in order to enable me and my team to take the activities forward. I have no hesitation in recommending Jo to both business and charity organisations.”

To find out more about PosAbility, either how they can help you or a family member, or if you are a business and would like to support the charity, please visit their website at

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