THE FROG BLOG

“I hate tyre kickers”. It’s a phrase we hear a lot. It comes from the act of car buying, when a prospective purchaser, who does not know...

My old Dad, bless him was a keen lottery player and wise old sage. He knew that the odds of winning the lottery were virtually impossible...

This week we have a guest blogger, Louise Wright, a freelance copywriter from Birmingham. Louise describes some of the methods that have...

This article has been also published by the Cambridge News on their Business website 🙂 Can’t see the wood for the trees sometimes? Do...

As businesses pass their first year of trading they often breathe a sigh of relief that they have “survived”. So, now you have launched...

Getting your business off the ground can be a daunting prospect. It requires careful planning and a consistent and continuous approach....

As from March 1st the Advertising Standards Authority (ASA) are tightening the rules on what can, and what can’t, be written on company...

You will often hear that a blog is these days essential for any website. Yes, it is important and can help attract new customers,...

An article today on the BBC news website reports that a survey by Which? found three quarters of consumers want cold calling to be...

“It’s ok”, we were told the other day, “our branding is sorted. We have a logo”. There is more to branding than simply getting a logo...

I was talking to a friend the other day who is a sales rep for an agricultural company. “So,” she said as she poured a glass of wine,...

According to research by Borrel Associates, traditional forms of marketing such as direct mail are predicted to decline by 38% over the...