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  • Jo Evans

What is a brand?

Updated: Oct 18, 2023




A brand is the identity of your business. It is the emotional response customers have about your product or service and it is your reputation. It’s more than just a logo or slogan.


To create a strong brand for your business you need to:

  1. Set some core brand values – what does your company strive to achieve?

  2. Be clear, relevant and engaging to your target audience – what’s in it for them?

  3. Create a positive emotional reaction beyond just looking “good”- every aspect of your product and service must be strong; not just your image.

  4. Promote your brand externally, and also within your organisation – your employees must “live the brand”. They must believe and breathe your values.

  5. Have the ability to adapt in different economic climates – you must be resilient to all market conditions

  6. Continually reinforce – the marketplace must be constantly reminded of your brand to stay recognisable. Don’t get complacent.

  7. Be consistent across all touch points – all customer materials must have the same look and feel.

  8. Re-in force with staff or any third parties acting on behalf of your business –  everyone must reflect your business’ personality.

We can help create and maintain your brand. Contact us for more details.


Today’s blog post was brought to you by Jo. (Not Jo Brand, that is)



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