The pros and cons of using magazine inserts
Updated: Oct 18
Ever thought about using inserts as part of your marketing and advertising? Inserts are the leaflets that drop out of a newspaper or magazine. They can take the form of a flyer or even a booklet and can be of any size or shape that you like. But what are the advantages and disadvantages of using them?
Advantages of using inserts:
Ease of response for recipient. The recipient can simply fill in a coupon on the reverse, or have all the details they need to contact you further
Creative flexibility – there is no limit on space – you could do an 20 page A5 booklet if you wanted to.
Use up spare leaflets – if you have some leaflets you want to use up then inserts are a good way of spreading your message.
Test opportunities – you can often specify which region it goes out to in a publication, or you can test different messages and see which gets the better response
Measurable with a response code – good marketing is all about measuring and evaluating the results. With inserts you can add on a response code that will enable you to track how successful it has been.
Disadvantages of using inserts:
Cost – it may cost 4 or 5 times more than an advert, but you will often get a better response.
Timing – you will have to plan ahead to get leaflet produced, inserted and distributed.
Targeting – You should check out how targeted your publication will be. Not everyone will be the perfect demographic for your product/service, unless you choose a very specialist publication.
If you need to work out the best tactics for your marketing plan, then contact us. We know all about writing marketing plans!