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  • Jo Evans

What you need to know about running competitions on Facebook

Updated: Oct 18, 2023


It used to be the case that a business could run a giveaway and request that people ‘like’ their page in order to enter.  That’s no longer allowed. Facebook have decreed:

You must not incentivise people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivise people to login to your app, check in at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

So, what can business pages do to keep the ‘likes’ coming in?

Obviously, you are absolutely still free to run competitions on your Facebook page, so long as they are within the new guidelines, which may very well produce likes organically.  While you can’t request people click like as a requirement, you can certainly suggest they do if they’d like to see more of the same in the future.

Secondly, you can take it as an opportunity to go back to basics – review your content and make sure you’re only posting unique, quality updates that people will want to see more of.  Get in touch if you need help creating the sort of content people love to share.

Thirdly, cross-pollinate.  While you can’t make it compulsory to like your Facebook page to enter your giveaway, you could ask people to follow you on Twitter.  Similarly, you could tweet about your Facebook giveaway, and suggest people like your page.  Provided you’re keeping your quality high, chances are that will be enough to have them click on that all important like! We can help make sure that all your networks are working together in harmony.

Lastly, we say it time and time again, but the biggest part of Social Media success, is to remember the social part.  Get involved with the people in your network, offer advice, share great content, start a conversation.  The likes will follow naturally – and organic likes are the very best kind!

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