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  • Jo Evans

Is Your Marketing Strategy Future Proof?

Updated: Oct 19, 2023

As a business owner, you know that Marketing and PR strategies are an essential part of your overall business plan.

What you might not realise though, is that those strategies should be viewed as a vital long term investment into your company’s future, growth and success.

Nowadays, there are more ways than ever to stay engaged with your customers, and while it certainly makes sense to dedicate time to an ‘initial push’ on any network you choose to pursue, business owners should note that sustaining and maintaining those channels is equally important.

For example, if you run a marketing campaign that brings 1000 new likes to your Facebook page, that’s fantastic – but have you planned for the future as to how you’re going to maintain your new audience’s attention?  Or, let’s say a potential new client looks you up on twitter – they’re first impressed by your large number of followers, only to then be put off when they see your last tweet was over two weeks ago.

Your marketing strategy should be designed to both attract new customers and engage existing ones.  It should plan for the year ahead, with content mapped out in advance relating to seasonal trends, corporate announcements and so on.  It should include techniques to regularly measure and assess your efforts so that you can keep track of what works and what doesn’t, allowing you to account for peaks and troughs along the way.

Above all else, when it comes to marketing and PR, you need to be committed to the long haul – to maintaining your efforts on a ‘little and often’ basis to ensure your marketing and PR channels are constantly communicating with your marketplace.

Businesses need to commit to creating content that is fresh, relevant and unique, and then to making sure it is distributed frequently, and in such a way it encourages engagement and conversation, rather than just looking like a sales pitch.

At Emerald Frog, we know all about what makes great content, how to get your message across and how to plan ahead.  If you need help planning your marketing and PR activity,we’d be delighted to hear from you.

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