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  • Jo Evans

How small businesses can use video marketing on a shoestring budget

Updated: Oct 19, 2023

If you are a small business or start-up; a small budget doesn’t necessarily mean you can’t take advantage of video marketing. Smart phones, web cams and computers have all the technology needed to make a basic video clip and get your message across to a wider audience. The majority of consumers view such videos on their smart phones or tablets, so make sure your video is set up to be viewed on mobile devices and you can certainly broaden your network substantially and at minimal cost with maximum effect.

Reviews are incredibly important in the current climate, consumers are holding onto their money a lot tighter, so a positive video review goes a long way in helping them make a decision.  Making sure that your product is covered favourably in one of those reviews is a great way to increase sales. YouTube is now second in line with the top search engines, making it an incredible platform to launch your business into something amazing.

To succeed in video networking, you need to engage your audience, capture their attention and keep their interest. Research shows that the more engaging your content is, the wider your video will spread, especially if you post onto a well known “channel” within YouTube. Think about the sort of videos you’d watch yourself.  Would somebody sat at a desk, just talking at you, inspire you to keep watching?  Probably not.  Get creative.  Cut to graphics, or product shots.  Try to inject humour or topical content, anything that will encourage people to keep watching and hopefully, click on one of your share buttons afterwards too. 

Quality counts too, so shoot and post in HD if you can – there are many inexpensive HD video cameras on the market. We live in a technology loving world, so the higher quality and higher spec you can use, the better.

So, what are you waiting for? Get your speech written, your camera on and get ready for your close up!

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