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  • Jo Evans

Financial Advisors launch new brand identity

Updated: Oct 18, 2023

Ewing Associates in St Ives near Huntingdon, Cambridgeshire chose to work with Emerald Frog Marketing to re-vamp their brand identity and launch their new website!


Ewing Associates required a new website as part of a brand refresh project.  Established for over 20 years, the financial advisers based in St Ives, Cambridgeshire specialise in corporate and personal financial planning. The new website provides clear, uncomplicated information on the financial products and services available and is designed to appeal to a wider target market and encourage younger investors.


Their aim is to re-assure existing clients that they are moving forward and investing in the company, but also to attract the next generation of clientele.


We worked with Ewing Associates to come up with a brand that exudes heritage and trust (very important in the world of investment) and also one that would appeal to those just starting out in life with either a new business, family or simply looking for the best financial planning options.


In addition to a new website, we also created new, more contemporary logo that will be used across all future marketing materials and campaigns.


“Financial planning is one of the most important decisions a company or individual can make, so we wanted to make sure that the new brand conveys our trusted heritage and the friendly approach for which we are renowned”, says Norman Ewing, Managing Director at Ewing Associates .


Our spokesfrog, Jo Evans, says, “Ewing Associates already have a strong, positive reputation and we wanted to reflect this in the look and feel of their new brand.  By introducing a new colour palette, a range of brand images and an easy to use, clear website, Ewing Associates’ marketing is now high impact, modern, and appealing to a much wider target audience”.


Check out their new website www.ewingassociates.co.uk

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