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  • Jo Evans

Direct mail: “Experience. Technology” event with Red Bull Racing

Updated: Oct 18, 2023

One of our customers, Micro Concepts Ltd,  asked for our assistance with an “Experience. Technology” event they are organising for their MCPLM division (with technology giant, Siemens).

The event, to showcase Siemens PLM (Product Lifecycle Management) software, is being held at the Red Bull Racing factory in Milton Keynes. Red Bull Racing will be highlighting their car development process and explaining how Siemens PLM software adds value.

Invitees will also enjoy an exclusive behind-the-scenes tour including race bays, assembly and operations rooms.

The direct mail campaign was produced in conjunction with Siemens and consists of a double sided sales letter explaining the features and benefits of Siemens PLM software with an outline of the day and an A6, soft touch invitation with the relevant calls to action.

We look forward to hearing how the event goes!

For more information on MCPLM, please visit their website at

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