Work experience student takes on Emerald Frog Marketing’s challenge
Updated: Oct 18
A student at King’s Ely was offered a work experience with a difference at Littleport agency, Emerald Frog Marketing, by taking part in an “Apprentice” style marketing challenge.
Wan Chun Lo, a year 11 student at King’s, Ely, expressed an interest in learning about the world of marketing and so English Teacher, Melanie Franklin, approached Emerald Frog Marketing to see if they could assist for a week.
As part of her time with Emerald Frog Marketing, Wan Chun has been busy meeting clients, writing creative briefs and attending networking events at Poets House and Ely Chamber of Commerce. In addition, Wan Chun worked with a member of the team on devising a new campaign for a service Emerald Frog Marketing will soon be offering to start-up and small businesses, before pitching their ideas to the Directors.
“We work a lot with the local schools and colleges and we don’t want our work experiences to be just filing and making the tea! We wanted to make sure Wan Chun has something dynamic to put on her CV” explains Jo Evans, Director at Emerald Frog Marketing. “As an agency we often have to pull together campaign presentations with very little notice before delivering it to the prospective client, a process that Wan Chun experienced first-hand. Wan Chun did a great job keeping cool under pressure and helping to pull together and present a campaign plan that we are looking to develop further later in the year”.
Melanie Franklin at King’s Ely said: “We are immensely grateful to Emerald Frog for giving Wan Chun an amazing opportunity to get invaluable, hands on experience of marketing in the commercial world. Wan Chun has benefited enormously both in terms of her confidence and business knowledge”.
Wan Chun later said: “I really enjoyed my time at Emerald Frog Marketing; it was a very helpful opportunity. I gained a lot of experience and knowledge that can’t necessarily be learnt in school or via a textbook,so I really appreciated it”.