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  • Jo Evans

Wildlife Trust works with Emerald Frog Marketing on acquisition campaign

Updated: Oct 18, 2023

Wildlife Trust "In our nature" campaign

Press release:

Ely based marketing communications agency, Emerald Frog Marketing, have been chosen to work with The Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire on their latest marketing campaign.

The membership recruitment campaign, “In our nature”, highlights the challenges faced by the Trust’s dedicated team of staff and volunteers working hard on essential conservation projects and reserve maintenance during the harsh winter months. The campaign has included a direct mail and email campaign written, designed and managed by Emerald Frog Marketing supported by video of some of the reserves staff and volunteers talking about what drives them in their work, whatever the weather.  The campaign has integrated with the Wildlife Trust’s in-house social media marketing, telemarketing and public relations campaigns.

“We are delighted that the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire chose Emerald Frog Marketing to help them with their winter membership acquisition campaign”, says Jo Evans, Managing Director at Emerald Frog Marketing. “Wildlife marketing is an area that we are particularly enthusiastic about and it’s great to be working with an organisation who do so much to protect local wildlife and help increase supporter numbers for the vital work that they do”.

Maxine Flello, Marketing Officer at the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire said: “”We were looking for a marketing agency that could help us with a major membership recruitment campaign.  We met with Emerald Frog in November and were impressed by the energy and ideas they brought to the table. Emerald Frog Marketing has been flexible and creative as the campaign focus has evolved since its original inception.  The campaign is about to launch and we are looking forward to seeing the fruits of our labours over the coming weeks.”

To find out more about the “In our nature” campaign,or to become a member of the Wildlife Trust for just £4 a month, visit

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