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  • Jo Evans

The Pros and Cons of using exhibitions and events

Updated: Oct 19, 2023

If you are considering attending any tradeshows next year as an exhibitor (which is different from being an exhibitionist, we learnt the hard way) then you may wish to consider the following points. Here are the Emerald Frog Marketing pros and cons to using events to market your business.

Advantages of events

  1. Hosting your own customer event or attending an industry exhibition can be a great way to communicate with your customers.

  2. It can increase your contacts considerably as hundreds of people may visit the show in a day.

  3. It can raise awareness of your brand / products / services across the marketplace

  4. Great PR that you can use in the trade press and its also good to blog / tweet about too!

Disadvantages of events

  1. Can be expensive for stand space, graphics not to mention staffing, accommodation, travel expenses and time out of the office!

  2. One of many stands, how do you draw attention to your stand vs competitors?

  3. Make sure that you get the right exhibition for your target audience.

  4. You have to make an effort to step out and talk to people. Don’t just stand behind the table and hope people will talk with you.

If you want to know if exhibitions are right for you then contact us. If you want to know if exhibitionism if right for you, then well, hmm…not sure we can help with that.

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