The danger of late follow ups: A true story
Updated: Oct 19
I had a call yesterday.
Caller: “Hello this is <some guy> ringing from <some research company>. You recently downloaded some information from us and we wanted to ask you some customer satisfaction questions”.
Me: “Did I? When?”
Caller: “On the 1st November. You received one of our emails and clicked on a link. What did you think of that link? Was it useful?”
Me: “Er…did I? I receive scores of emails a day and click on loads of links. Which link and which email?”
Caller: “One of the article links in the email on 1st November. We can see you clicked on it”
Me: “So you are asking me to remember which link I clicked on in a random email I received over three weeks ago…and what I thought of it?”
Caller: “No? Ok…well sorry to trouble you”
I was scratching my head over that one. The moral of the story is…telemarketing follow up is great, but make sure you do it in a timely fashion. That call should have been received by me within days of opening that email – not weeks, then I may have stood a better chance of remembering what on earth they were on about.
So, today’s pitch is this…need a survey or telemarketing follow-up done after a campaign? Well, contact us beforehand and we’ll make sure your leads are chased whilst still hot!