Marketing for Health Clubs
Updated: Oct 19
We understand the challenges faced when acquiring new members and equally, the challenges clubs face retaining existing ones! The Emerald Frog Marketing team have contributed to marketing some of the industry’s best global equipment manufacturers, suppliers, national training providers and health and wellness facilities for over a decade.
We provide full marketing and PR support to the public sector and independent clubs and chains in the private sector. Not just the nice stuff like t-shirts and waterbottles, but real marketing to help your club succeed in reaching its targets.
From strategic marketing plans, brand development and in-club branding to create the desired customer experience, through to website design and build, ongoing PR, email campaigns, social media management and direct marketing, we are well placed to offer the complete marketing solution for health clubs.
For health clubs looking to set up a new health and fitness facility, or promote their existing club to recruit more members, Emerald Frog Marketing can help.
We offer two packages to health clubs, to assist with member acquisition and retention:
The Launch package includes:
Logo // unique & eye-catching design, to bring your brand to life
Website build // up to 5 pages, to improve your online presence
Press Release // single article, 500 words max, to let people know you’re there
Advert // single design, to create awareness of your facility
A5 flyers // single design, double page flyer for direct marketing
Induction cards // single A4 design, to guide your members through their induction period
Guest cards // single design, to attract new members
Social media // cover page designs to engage with your followers
Timetable or price list // single two-page A5 leaflet design, to keep members informed
The Engage package for member retention includes:
Social media management // 4 hours per month, covering one or more of the following:
Blogs // 3 posts per quarter, to engage with your members and improve your searchability online (SEO)
Press release // 500 words // 1 article per quarter, distributed locally to raise awareness
Poster // single design, to reinforce your message
Advert // single design, to generate awareness
Leaflet or flyer // single design to promote each quarterly campaign
Social media // cover page design update, to create impact and drive campaigns
For more information or to request the full brochure with pricing please contact us