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  • Jo Evans

Marketing for Health Clubs

Updated: Oct 19, 2023


We understand the challenges faced when acquiring new members and equally, the challenges clubs face retaining existing ones! The Emerald Frog Marketing team have contributed to marketing some of the industry’s best global equipment manufacturers, suppliers, national training providers and health and wellness facilities for over a decade.

We provide full marketing and PR support to the public sector and independent clubs and chains in the private sector. Not just the nice stuff like t-shirts and waterbottles, but real marketing to help your club succeed in reaching its targets.

From strategic marketing plans, brand development and in-club branding to create the desired customer experience, through to website design and build, ongoing PR, email campaigns, social media management and direct marketing, we are well placed to offer the complete marketing solution for health clubs.

For health clubs looking to set up a new health and fitness facility, or promote their existing club to recruit more members, Emerald Frog Marketing can help.

We offer two packages to health clubs, to assist with member acquisition and retention:

  1. Launch Package

  2. Engage Package

The Launch package includes:

Logo // unique & eye-catching design, to bring your brand to life

Website build // up to 5 pages, to improve your online presence

Press Release // single article, 500 words max, to let people know you’re there

Advert // single design, to create awareness of your facility

A5 flyers // single design, double page flyer for direct marketing

Induction cards // single A4 design, to guide your members through their induction period

Guest cards // single design, to attract new members

Social media // cover page designs to engage with your followers

Timetable or price list // single two-page A5 leaflet design, to keep members informed

The Engage package for member retention includes:

Social media management // 4 hours per month, covering one or more of the following:

Blogs // 3 posts per quarter, to engage with your members and improve your searchability online (SEO)

Press release // 500 words // 1 article per quarter, distributed locally to raise awareness

Quarterly campaigns

Poster // single design, to reinforce your message

Advert // single design, to generate awareness

Leaflet or flyer // single design to promote each quarterly campaign

Social media // cover page design update, to create impact and drive campaigns

For more information or to request the full brochure with pricing please contact us

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