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  • Jo Evans

How to make your website sticky not bouncy

Updated: Oct 19, 2023

Did you know that 80% of visitors to your website do not scroll down the page to read more? That means only 20% of visitors will look “below the fold”.

We have put together 6 top tips to create an effective website with a higher conversion rate (the percentage number of visitors who go on to actually contact you) and decrease your bounce rate, even if visitors aren’t seeing your entire page.

  1. Firstly (and the most important thing!) make it obvious what you can do for your clients. What is your message? What problem are you solving? This needs to be the first thing that visitors see; it should be clear what you can do for them. If you have several messages then put them on a slider so that the messages scroll casually in front of the viewer.

  2. Red is a great colour for a “call to action” button. Google has invested a lot of time and money researching this fact. Your call to action button is what you want your visitors to click on to contact you, either linking to a form of some sort or showing your email address or phone number. It should be sitting there screaming at them to click on!

  3. Don’t let visitors get distracted from what you want them to do, which is make contact. Keep your page simple and clear. Research has shown that readers’ attention spans decrease when reading web content, so keep your web copy punchy and to the point. Don’t forget to optimise the text with relevant keywords and headings.

  4. Make your logo and menu float. Floating items move with your page, so if the “scroll adverse” readers do scroll down they won’t have to scroll back up again as the items will move with the page. You should also do this with your social media buttons, they should be on the left and move up and down the page so that they can always be seen.

  5. Case studies are a great thing to have on your website, if you can’t fit any text on, then just show a logo with who you have worked with to boost your credentials. Go on… brag a little!

  6. Always install and check your Google Analytics; you need to know what features and pages are working and what is not. Google Analytics show these for free or you can use programmes such as Quantcast, they provide more in depth statistics but you will have to pay.

These small changes can make a big difference to your website conversion rates bringing your business more potential leads.

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