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  • Jo Evans

Emerald Frog Marketing helps pupils with careers decisions

Updated: Oct 18, 2023

Emerald Frog Marketing took part in the Ely Schools Partnership Careers Event 2016 on February 11th to help Year 5 and 9 students gain insight careers opportunities, routes into employment and the qualifications and skills needed.


Image courtesy of Ely News

Pupils from fours schools in East Cambridgeshire attended the event. Year 5’s each received a Pupil Pack prior to the event, and asked to complete activities to help them think about what they enjoy doing, what subjects they are good at in school and also some questions to ask while they visited the various local business stands.

To make the experience engaging on the day, Emerald Frog Marketing offered a set of two different types of interactive exercises to help get the pupils thinking about why a brand is important to the success and recognition of a product. The Year 5’s took part in our “Guess the chocolate bar” logo quiz, while the Year 9’s had a set of famous brands and slogans, ranging from Apple to Volkswagen to identify and match up. We were impressed with their knowledge!

School Show Feb 2016 quiz

Emerald Frog Marketing also answered questions about our own roles at a marketing agency and explained how the subjects they are learning at school become relevant within a job, (e.g. Literacy, Numeracy, Science) and how personal skills such teamwork, leadership and organisation are important and need to be worked on just as much as qualifications. “Soft skills” is an area that we are particularly involved in working on with local students.

Jo Evans, Director at Emerald Frog Marketing said, “Emerald Frog Marketing has been a strong presence and supporter over the past couple of years at local school careers fairs and also with Ely Sixth Form College business mentoring scheme. The Careers Event was a huge success; we were delighted with the level of enthusiasm from the students. Events like this, with the support of the business community, will help equip young people with the knowledge to help them make important life decisions.”

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