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  • Jo Evans

Emerald Frog Marketing help young people make the right career decisions

Updated: Oct 19


Emerald Frog Marketing took part in the Ely Schools Partnership Careers Event 2015 on February 12th to help Year 5 and 9 students gain an insight into the diverse range of professions, routes into employment, job roles and career opportunities within the world of work.

Pupils from schools in East Cambridgeshire attended the event. Year 5’s were each given a Pupil Pack, and asked to complete activities before the event, which helped prompt them to think about what they enjoy doing, what subjects they are good at in school and also some questions to ask while they visited the various local business stands.

To make the experience engaging we offered a set of two different types of interactive exercises to help get the pupils thinking about why a brand is important to the success of a product. The Year 5’s took part in our “Guess the chocolate bar” logo quiz, while the Year 9’s had a set of famous brands and slogans, ranging from Apple to Volkswagen to identify and match up. We also fielded questions about our own roles at a marketing agency and explained how the subjects they are learning at school become relevant within a job, (e.g. Literacy, Numeracy, Science) and how personal skills such teamwork, leadership and organisation are important.

The aims of the event was for pupils to find out about different jobs and businesses and about having fun through fun exercises while gaining a serious understanding of the world of work.

Fireman Darren

Jo Evans, Director at Emerald Frog Marketing said, “Emerald Frog Marketing has been a strong presence and supporter over the past couple of years at local school careers fairs and also with Ely Sixth Form College business mentoring scheme. The Careers Event was a huge success; we were delighted with the level of enthusiasm from the students. Events like this, with the support of the business community, will help equip young people with the knowledge to help them make important life decisions.”

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