Need a hand with social media?
Social media is the current most popular service we are asked about. Many businesses feel that if that if they have to “tick a marketing box” then social media is the one to do first. After all, it’s all the rage these days, isn’t it?
Social media can play an essential part in achieving the following marketing objectives:
- Creating a strong online presence for your business
- Attracting and engaging with new customers
- Communicating with current and previous customers
- Drive traffic (web visitors) to your website
- Provide and demonstrate superb customer service
- Improve your Google ranking and website SEO power (Google likes websites that have social media feeds)
- Position your business as an expert with regular blog content shared
Social media is not the right marketing tactic for every business. It depends upon who you are trying to engage with and how much time you have to dedicate to it. Social media should ideally be used in conjunction with other marketing tactics and not replied on as the “magic solution” to all your marketing needs.
There are countless social media platforms, but we recommend small businesses stick with the main ones: Twitter, Facebook, Google+, Linkedin, Pinterest and Instagram. Not all of them will be relevant to your business or target audience. We’ll help you choose the right ones for you.
Emerald Frog Marketing can put together your social media strategy for you and manage all your social media effectively for you on a daily basis – freeing you up to get on with running your business. We’ll manage all your social media enquiries, find and follow your target audience, distribute interesting and relevant content to your followers and ensure you have an excellent, and engaging, social media presence.
We work closely with our clients to ensure that your message is communicated in the most effective way possible.
Social media management and measurement
So once you have social media up and running then how well is it working for your business? Social media needs to be measured and monitored properly to see if it’s having the desired effect.
We can provide in depth reports as to the most popular posts and information your target audience are interested in, number of clicks, demographics and engagement levels. We can set up, run and report back on Facebook advertising campaigns. We can even place Google Analytics code on your website to track the flow of traffic from social media. It’s all the geeky stuff that we love to do, but it will show you how well social media is working as a tactic for your business.
For more information please contact us