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  • Jo Evans

The Pros and Cons of Scheduled Content

Updated: Oct 19, 2023


So, you’ve joined the world of social media for business, and now you have multiple platforms full of followers awaiting a constant stream of fresh content.  Which would be fine, if you had nothing else to do all day, but you have a business to run, so what do you do? How do you find time to keep on top of everything?

Scheduled content could be the way forward – but beware, it only works when it’s done well – otherwise it can definitely do more harm than good.

Scheduled Content –  Pros:

–          It’s easy –  There are a number of platforms to choose from;  Hootsuite, Tweetdeck, Buffer, and most will allow you to manage all your accounts from one place.

–          It’s mobile – Most social media management platforms have an app that you can download to your favourite mobile device so that you can take your networks and your scheduling wherever you go.

–          It’s consistent –  Scheduling content in advance is a great way to keep your networks updated on a regular basis while you’re busy with other things.  Once you’ve built an interested following, it’s essential to maintain their interest and not allow your streams to go quiet, scheduled content can be a fantastic way to achieve just that.

Scheduled Content – Cons:

–          Avoid becoming a scheduler of spam! – Be careful not to make your scheduled content repetitive or overly ‘salesy’, otherwise you risk it being seen as spam – which can obviously be a turn off to your followers, but worse still, could result in your accounts being compromised or shut down.

–          It’s not really social – Scheduled content should never be seen as a substitution for old fashioned interaction. Remember, it’s called social media for a reason – you need to get in there, get involved with conversations, start new ones and really engage with your customers to make the most of the process.

–          Automated updates can’t keep up with the news – Be very wary of scheduling too far in advance, and be sure that your content is always relevant and up to date, making changes and/or updates as and when you need to.

In short, scheduled content can be a great addition to your social media efforts – but it should be just that – an addition.  Keep your content high quality, relevant and balanced with real time interaction and you’re on your way to success.

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