Happy staff are your most powerful sales tool. It’s often said that “happy staff mean greater profits”.

Your marketing can be fantastic and targeted, but if your reputation falls down through miserable staff and lousy customer service then all your marketing efforts will fall flat.

Internal marketing is as important as external marketing. Communicate and engage with your staff to keep them informed of new products and offers and news from across the company. This will ensure your people are your brand too. Whether they are customer service, installers, credit controllers or receptionists, if they come into contact with your customers they are ambassadors for your business.

According to something called the Chiumento Happiness Index report it’s friends rather than money that makes people happiest in their jobs.

The HR consultancy interviewed 1060 employees of varying sizes of companies and found that those that worked for smaller companies were happier than those in larger corporations.

They also found that women are happier in their jobs than men with 82% claiming they were happy compared to 78% of men.

In summary, the survey found:

Top eight factors that make us happy at work

1. Friendly, supportive colleagues
2. Enjoyable work
3. Good boss or line manager
4. Good work-life balance
5. Varied work
6. Belief that we are doing something worthwhile
7. Feeling that what we do makes a difference
8. Being part of a successful team

Top eight factors that make us unhappy at work

1. Lack of communication from the top
2. Uncompetitive salary
3. No recognition for achievements
4. Poor boss/line manager
5. Little personal development
6. Ideas being ignored
7. Lack of opportunity for good performers
8. Lack of benefits

So, to strengthen your marketing activities further then it’s good to look at your internal marketing. Create a team of cross-departmental employees to manage communications.

Contact Emerald Frog Marketing if you need to improve your internal marketing communications such as newsletters, email campaigns to sub-contracted and field staff and visuals around the workplace to get staff motivated about your brand. Your employees’ enthusiasm and passion for your business will rub off on to your customers!