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The danger of late follow ups: A true story

 

I had a call yesterday.

Caller: “Hello this is <some guy> ringing from <some research company>. You recently downloaded some information from us and we wanted to ask you some customer satisfaction questions”.

Me: “Did I? When?”

Caller: “On the 1st November. You received one of our emails and clicked on a link. What did you think of that link? Was it useful?”

Me: “Er…did I? I receive scores of emails a day and click on loads of links. Which link and which email?”

Caller: “One of the article links in the email on 1st November. We can see you clicked on it”

Me: “So you are asking me to remember which link I clicked on in a random email I received over three weeks ago…and what I thought of it?”

Caller: “Yes”

Me: “No”

Caller: “No? Ok…well sorry to trouble you”

I was scratching my head over that one. The moral of the story is…telemarketing follow up is great, but make sure you do it in a timely fashion. That call should have been received by me within days of opening that email – not weeks, then I may have stood a better chance of remembering what on earth they were on about.

So, today’s pitch is this…need a survey or telemarketing follow-up done after a campaign? Well, contact us beforehand and we’ll make sure your leads are chased whilst still hot!

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About Us

Emerald Frog Marketing are a friendly, award-winning marketing agency based in Ely, Cambridgeshire. We plan, manage and deliver creative marketing campaigns to boost sales for our customers and specialise in internet marketing, branding, marketing communications, copywriting and graphic design.

 

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Emerald Frog Marketing also write strategic plans to map out all your marketing activity throughout the year. We’ll conduct a full marketing audit of your business and plan the marketing strategy and tactics that will work for you. We can also manage and deliver those communication tactics for you, if you need us to.

 

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We offer our clients an outsourced marketing department service. With our “Virtual Marketing” packages, you can choose 4, 8 or 16 hours (or more) expert marketing consultancy per month. More cost effective than hiring additional employees, we will ensure your business is constantly being promoted to the right target markets, saving you time, expense and the hassle of managing your marketing campaigns in-house.

 

See our testimonials page for what our customers have to say about us!

 

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Emerald Frog Marketing Limited is a company registered in England and Wales with company number 07558374. VAT number 158370788