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Stategic planning


If you don’t know where you want to go, how are you going to get there?

Do you know where your business is going long term? Do you know who your target market are and the most efficient and cost effective ways of reaching them?

Emerald Frog Marketing can help you determine the overall strategy for your annual marketing. We’ll perform a full analysis of your products or services, examine your previous marketing activity, your competition, find your target customers and ascertain the best way of communicating with them.

It’s not all about attracting new customers though. We’ll make sure that your marketing plan focuses on keeping those customers you have worked hard to win, so they don’t go elsewhere!

We will map out all your marketing activity for the next 12 months (or whatever time period you need) to help increase your sales leads and ultimately increase your revenue. We will also plan out the most relevant and cost effective solutions for you for the most potential return on your investment. Our plans also include regular review sessions and full costings, so that you can retain a tight control on your budget and evaluate your marketing tactics’ performance throughout the year.

The Mini Marketing Plan

The Mini Marketing Plan is a more condensed version of a full marketing strategy plan, perfect for small businesses and start-ups. It provides an overview of your business, identifying strategies to maximise on strengths and opportunities and limit any weakness or threat from competition.

The Mini Marketing Plan looks at your target audience, competition and existing marketing tactics to ensure that you have a good marketing mix. We will make recommendations as to the marketing activities you need to get underway to help you bring in more business and the costs of each, so you can decide if you wish to do them in-house or outsource. Our Mini Marketing Plans are currently available for £1500 + VAT. Contact us for more details.

Emerald Frog Marketing Limited is a company registered in England and Wales with company number 07558374. VAT number 158370788