Did you know that PR is over three times more powerful than advertising*?

So, it makes sense to make sure that you are targeting the publications with a well written press release. Send them some bribes, sorry…we mean “samples”, too and you could have yourself free media coverage. It’s often cheaper than advertising too.

Spend a bit of time doing some research of media to approach. This will save hours of barking up the wrong tree.

Our PR media targeting top tips:

• What do your customers and prospects read? Also, think about websites and radio stations.
• If you don’t know, then ask them! It may not be the media you assume it to be.
• If you are running a survey or post install/delivery feedback form – ask what media they use.
• If your customers are businesses have a look at the magazines they have in their reception area.
• Look at websites of exhibitions your customers attend. Often they are sponsored by relevant media, or the media are exhibitors themselves.
• Be wary of advertising sales people offering editorial in exchange for advertising. They can be very persuasive that their publication is the one that will be best for you!

* apparently. That’s the industry word on the street.

If you need some PR doing then contact us. Get the word out about your business!