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novahub – New brand launch for Teleostec

Novahub logo

Teleostec, a Cambridge-based business to business managed WiFi solutions provider, approached us requiring a total rebrand, marketing strategy and website design. The business is based in Cambridge with clients locally and regionally.

The company felt that their name was too complicated to pronounce and their old website too technical in its messaging. They had also recently developed some new service solutions and required our help with analysing the market to develop a communications plan for the company to continue to grow.

Teleostec asked for our help in creating a new name for the company, make their messaging streamlined and easier to understand, and design a website in time for their sponsorship of the 2016 Cambridge Folk Festival as the event’s Wi-Fi solutions provider.

Emerald Frog Marketing worked on the following for Teleostec’s transformation into novahub:

  • Brand name creation
  • Marketing strategy plan
  • Brand creation and guidelines
  • Website design and copywriting

Our rebrand exercise carried out as part of the marketing strategy plan identified potential new brand names for Teleostec. As a result, the name “novahub” (our Hannah’s idea) was the chosen new company name as it clearly reflected the company’s innovative approach to connectivity solutions.

We worked with novahub on their product offerings to ensure that that messaging for each target market clearly communicates the benefits of their service solutions for use across all marketing materials and to breathe fresh life into the company’s marketing.

novahub is a value-added connectivity provider bringing the most innovative WiFi services to businesses and their end users. novahub customers and users benefit from reliable, seamless roaming service with personalised real-time dashboards, increased user engagement, customer retention and revenue growth. With specialist knowledge of WiFi technology and radio signal coverage, novahub has extensive experience of building and operating WiFi networks for customers.

To view the new novahub website visit

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Emerald Frog Marketing Limited is a company registered in England and Wales with company number 07558374.