When it comes to results, you put rubbish in, you will probably get rubbish out! A bit of a cliché, but so true. In this blog we will share with you how to write a full creative brief, which will enable your designer to have all the relevant company information at his / her creative fingertips!
Make sure you include:
- Organisation’s name
- Years trading
- Number of Employees
- Product or Services sold
- Current Challenges
The above information is useful as a starting point, but to create a dazzling, and thought provoking identity, your designer will need to dig further into the depths of your business.
- Who is your typical customer?
- How do your customers currently find you?
- Why do you need a new brand identity?
- How is your business perceived? (Car – Ford or Mercedes, Animal – Pig or Elephant)
- What words best describe the service provided? (Professional, playful, traditional etc..)
- What other brands do your customers tend to buy?
- Who is the brand champion in your organisation who will promote your brand?
By answering these basic questions about your organisation, you will give your designer a huge insight into your business aims and objectives. You may need to do some market research & customer profiling (if you haven’t already done so!).
For more information on how to identify YOUR customers, and their buying habits contact us.
(Image courtesy of anankkml at FreeDigitalPhotos.net)