To be a successful business you need to know what people are saying about you and also what your competition are up to.

You probably Google your business name regularly to see how you are doing in the rankings and if anyone has mentioned you anywhere on the internet. To save you time, try using Google Alerts.

Simply type in your business name, or the name of one of your competitors, and Google will email you with the link when a mention appears on the internet.

Bingo! No more trawling and you keep your finger on the pulse of what’s being said.