Have you mapped out your marketing plans yet for the new financial year? Do you know how you will be finding new customers and how you will be keeping hold of your existing ones?
Have you considered which marketing tactics you will use? What will work best with your customer base? How much will those tactics cost?
Your marketing strategy should be designed to both attract new customers and engage existing ones. It should plan for the year ahead, with content mapped out in advance relating to seasonal trends, corporate announcements and so on. It should include techniques to regularly measure and assess your efforts so that you can keep track of what works and what doesn’t, allowing you to account for peaks and troughs along the way.
Above all else, when it comes to marketing and PR, you need to be committed to the long haul – to maintaining your efforts on a ‘little and often’ basis to ensure your marketing and PR channels are constantly communicating with your marketplace.
Businesses need to commit to creating content that is fresh, relevant and unique, and then to making sure it is distributed frequently, and in such a way it encourages engagement and conversation, rather than just looking like a sales pitch.
If you are looking to sort out your marketing, then contact us for a free audit of your existing marketing. We can see where you are going right, where you are going wrong and what it is you need to do to get on track and ensure a sales-tastic 2017-2018!
Fill in the form on the contact us page and hit the ground running with your marketing!