We asked owner, Debra Jordan, how The Copier Warehouse has grown and how her new website from Emerald Frog Marketing has helped business.

Congratulations on being a finalist Debra! How long has The Copier Warehouse been in business and how has it grown over the years?

Copier Warehouse was established in 1981 providing refurbished copiers to various organisations. Following the death of the owner, I purchased the business in 2001. Since then we have grown to supply and service new and refurbished photocopiers/printers and document management systems.

What sets you apart from your competitors?

Our non contractual service and rental schemes. If we do not meet our customers expectations they are free to dispense of our services at any time without being tied into a contract. Very few do!

Where do your customers mainly come from? How do they hear of your business?

We cater to all business, education and charitable sectors. Prospective customers either contact us through our website or by recommendation.

Why do you think you should be awarded the Small Business of the Year award (of course we agree that you should!)

We have traded through a very difficult period due to the decrease in capital expenditure and economic meltdown. It is only through the vision, inspiration and commitment of all the staff that has enabled us to not only survive – but grow. Our service provision is second to none. Add to that our unquestionable ethics and our customers keep their business with us through choice and not through contractural obligation.

What words of advice you have for other women in business?

Have confidence in your abilities to multi task (it can be done!), enjoy what you do and embrace change wholeheartedly.

You’ve recently had a new website from Emerald Frog Marketing. How has that performed for you and what feedback have you had from customers?

The new website has tripled the number of enquiries we get in. Also, by using the website the customer is  informed of the many options and details The Copier Warehouse provide before they contact us. This ensures that we have much more qualified leads coming through and in a much higher volume too.  It definitely connects us with prospective customers!

Winners will be announced on 28th October 2011. Good luck, Debra!