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Clever clogs. An example of brilliant viral marketing!

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We stumbled across this clever microsite for Dutch department store HEMA. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. So, they are pretty big.

Take a look at HEMA’s product page on the microsite. It’s in Dutch, but just wait a couple of seconds and watch what happens.

Don’t click on any of the items in the picture, just wait and see what happens.

This company has a sense of humour and a very clever web design company who know the power of viral marketing! We love it!!

http://producten.hema.nl/

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