Archive for the ‘Telemarketing’ Category

The danger of late follow ups: A true story

I had a call yesterday. Caller: “Hello this is <some guy> ringing from <some research company>. You recently downloaded some information from Business Link and we wanted to ask you some customer satisfaction questions”. Me: “Did I? When?” Caller: “On the 16th November. You received one of the Business Link emails and clicked on a [...]

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Posted in Marketing Tips, Telemarketing

Should cold calling be banned?

An article today on the BBC news website reports that a survey by Which? found three quarters of consumers want cold calling to be banned. Although cold calling is not an illegal practice, many householders find cold calling is “at best a nuisance and at worst and intimidating intrusion into our lives”. So should telemarketing [...]

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Posted in Marketing Tips, Telemarketing