If your business uses social media sites such as Linked In, Facebook and Twitter (plus all the other social media sites in existence), which ones will work best for you? Are you using the right site to achieve the correct goal? Are you Tweeting when you should be Digging? We recently came across this excellent [...]

Back in the early days of the internet, search engines weren’t quite as smart as they are today. The Meta Keywords HTML tag was originally intended to be a small selection of keywords that would help inform a search engine what sort of topic a page was about. For instance, a web page about frogs [...]

You’ve spent hours writing unique content for your new website. You’ve taken fresh pictures. You’ve spent many nights burning the candle at both ends, slaving over a hot computer. Or, perhaps you’ve just spent a sizeable chunk of your budget paying someone else to do all that hard work for you. However you’ve done it, [...]

Apparently, when it comes to driving  your website up the Google rankings, only 25% of SEO is actually within your control, so says Dave Morse, Internet Strategist. This includes the use of keywords, the text on your page, title headers, your product/service and overall web content.  It’s a small percentage – but it’s vital that [...]

If you’re looking to buy a pair of slippers, would you click on the first result that simply said “New Page 1”, or would you click on the second result that had a more descriptive e.g. “Slipper World: Comfy slippers for toasty feet. Free UK delivery.” By the way, yes, millions of people really do [...]

Some people say that the Title tags are one of the most important factors to consider when optimising your web pages for search engines. We agree.  Businesses often overlook just how important they are! What exactly is a Title tag? When you visit a website, you’ll usually see the contents of the Title tag displayed [...]