Archive for the ‘PR’ Category

The difference between PR and marketing

We were asked today to explain the difference between PR and Marketing. From the enquiries we get, a lot of people get the two mixed up. So, hopefully this handy infographic from Neutron LLC will explain it…     Tweet This Post

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Posted in Marketing Tips, PR

Emerald Frog Marketing feature in Cambridge News

Thrilled to see today that we have a page in the Cambridge News under the Working Day feature.  If you haven’t dashed out to buy a copy (page 20, that’s us), then have a look online at the Cambridge News website The article details a Working Day at Emerald Frog Marketing managing strategy plans, networking [...]

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Posted in PR, Press Releases

Cambridge Business Mums Conference…book now!

If you are a woman in business, who is also trying to juggle the needs of a family, or if you are thinking about setting up in business then you should come along to the Cambridge Business Mums Conference! It’s being held for entrepreneurial women from all over the region at the prestigious Møller Centre [...]

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Posted in Networking, PR

Emerald Frogger and the Chamber of Commerce

We are quite chuffed to see that we are in this month’s Cambridgeshire Chamber of Commerce magazine. Not only on the front cover, but also with a feature on strategic marketing plans. Hoorah, Jo Evans..Page 29 “Stunna” and covergirl. Well, sort of. Gotta get a better picture. Tweet This Post

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Posted in PR, Press Releases

The coolest customer testimonial!

We recently received the COOLEST testimonial from a customer! Alex Golding from www.cakes2party4.co.uk was so pleased with her website design and copywriting, advert, email campaign facility, Facebook, Twitter AND LinkedIn accounts with full social media training that she baked us a testimonial! We loved working with Alex. Not only is she great fun and extremely [...]

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Posted in PR

How to write a good press release!

One of the most effective ways to get yourself in the newspapers is to write a press release. These are not just for large organisations; canny small companies and businesses write also them for local publications and magazines. If you write them yourself, they are cheaper than adverts, say much more about your company, can [...]

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Posted in PR

Emerald Frog Marketing at Cambridge Business Mums Conference!

We are proud to announce we will be speaking at the Cambridge Business Mums Conference in February 2011! Set up by Mums Business Club (Cambridge), this Conference is the first in the region dedicated to mums who run their own business. Anybody who is a mum running their business is invited along to this Conference. [...]

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Posted in Marketing Tips, PR

PR – Getting the media choice right

Did you know that PR is over three times more powerful than advertising*? So, it makes sense to make sure that you are targeting the publications with a well written press release. Send them some bribes, sorry…we mean “samples”, too and you could have yourself free media coverage. It’s often cheaper than advertising too. Spend [...]

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Posted in PR