My old Dad, bless him (he died earlier this year, sadly) was a keen lottery player and wise old sage. He knew that the odds of winning the lottery were virtually impossible (but loved a flutter) and he always recommended I worked hard instead of pinning all my hopes on lottery wins. He explained it [...]

This week we have a guest blogger, Louise Wright, a freelance copywriter from Birmingham. Louise describes some of the methods that have helped promote her business on a shoestring budget. As a freelance copywriter just starting out, it can be hard to know what direction to go in. You will have plenty of people telling [...]

It can be a bit gloomy, all this news on the economy and talk of recessions. Over the past two years, the hardest hit sector of all is the manufacturing industry which has sadly lost 8.5%  of its jobs in the past year. This has hit the Midlands, North West and Wales particularly badly with [...]

A business plan is crucial if you are thinking of setting up your own business. It will enable you to think carefully about what you will need to make your business work and is essential if you are trying to gain investment for your fledgling business. Your business plan forms the basis of your business [...]

Happy staff are your most powerful sales tool. It’s often said that “happy staff mean greater profits”. Your marketing can be fantastic and targeted, but if your reputation falls down through miserable staff and lousy customer service then all your marketing efforts will fall flat. Internal marketing is as important as external marketing. Communicate and [...]

If  you are job hunting and have a portfolio of work you need prospective employers or clients to see, then you should consider creating your own website. You can use a website to demonstrate your talents much better than a plain CV. You can include examples of your work and testimonials from clients or previous [...]

Here at the Frogplex, the HQ of Emerald Frog Marketing, we have been celebrating our first birthday.  We realised, as we sat and reflected on our year with our party hats askew, that we we have learned a heck of a lot in our first 12 months of business. We’ve learnt that it’s ok to [...]

We were asked today to explain the difference between PR and Marketing. From the enquiries we get, a lot of people get the two mixed up. So, hopefully this handy infographic from Neutron LLC will explain it…    

Have you ever thought about becoming your own boss and running your own business? Maybe you have recently been laid off and have some redundancy money that could set you up in a new career? Or maybe unemployment  has awoken your inner entrepreneur? There are many advantages to working for yourself: You can work the hours [...]

This article has been also published by the Cambridge News on their Business website Can’t see the wood for the trees sometimes? Do you find yourself getting immersed in the day-to day running of your business and forgetting about marketing until sales dip? Or, do you need some ideas to get a business off the [...]