Advertising can be one of the mostly costly things you can spend your marketing budget on. And advertising salespeople can be amongst the most persuasive of folk, assuring you that THEIR publication is the one that you should choose. We deal with publications a lot. We’ve spent many hours getting the best deals for [...]
I am a bit paranoid when it comes to privacy policies and data protection. I also get a little freaked out by the way ads are tailored to conversations I am having by email. Mention caravanning in the Isle of Wight and suddenly banners are unfurling down the side of my email of caravans parked [...]
“Brand new customers only”. Remember that advert? A common question we get asked when planning customers’ marketing campaigns for them is “Should we be looking for brand new customers only or trying to sell more to our existing ones? What is our priority?”. The answer to this varies from business to business and depending on [...]
Happy New Year from us here at Emerald Frog Marketing! With a new year comes a new start. Now is the time to take a look at your marketing and make the most of the fresh opportunities that 2012 will bring. Time to shed some of that fat your business is carrying about and [...]
What are QR Codes? QR Codes are a kind of 2D bar code and can be printed onto virtually anythings! ‘QR’ stands for Quick Response. When scanned with a smartphone they will take the user to a pre-determined web page, or other digital connection. Who would use QR Codes? QR codes are designed for EVERYONE to use. [...]
Christmas is often the time many businesses ramp up their marketing efforts to prepare for the customer rush. Now is the time to gain some new customers and keep the old ones coming back for more. Here’s a few ways to bring in extra revenue for your email campaigns with a few last minute Christmas [...]
I was sent this from my mother. If it’s there is one thing that reeeeeally winds us up here at The Frogplex, it’s Capital Letter Syndrome. I’ve seen whole websites and blog post titles using Capital Letters, but never this. Never a whole letter. Surely it must have taken ages to type? Oh, and the [...]
“I hate tyre kickers”. It’s a phrase we hear a lot. It comes from the act of car buying, when a prospective purchaser, who does not know what he or she is looking for, makes the pointless gesture of kicking the tyres. No-one likes having their time wasted by folks who have no intention of [...]
My old Dad, bless him (he died earlier this year, sadly) was a keen lottery player and wise old sage. He knew that the odds of winning the lottery were virtually impossible (but loved a flutter) and he always recommended I worked hard instead of pinning all my hopes on lottery wins. He explained it [...]
This week we have a guest blogger, Louise Wright, a freelance copywriter from Birmingham. Louise describes some of the methods that have helped promote her business on a shoestring budget. As a freelance copywriter just starting out, it can be hard to know what direction to go in. You will have plenty of people telling [...]
