Have you ever thought to ask your customers what they think of your product or service? Have you asked them what magazines and newspapers they read? What products would they like to see you develop? By profiling your customer database you can understand what it is that makes your customers “tick”, where is best to [...]

We pounded the streets for days in all weathers; sometimes with a shouty baby and sometimes without. We trudged the centre of Cambridge, drove all round outer Cambridge in heavy traffic, and even travelled over to Cambourne and just outside Huntingdon. We assessed, we questioned, we pretended to be interested in products we (possibly) had [...]