You may have noticed in Twitter “Tweets” people put a # sign in front of words.  For example: @emeraldfrogmkt Can direct mail ever be “green”? http://bit.ly/aoE9l4 #in #directmarketing The hashtag has evolved by Twitter users and is not an official function of Twitter itself. However, it is widely used and sorts out Tweets into categories [...]

We don’t want to go on about spam too much but businesses need to know: it’s a very bad idea to spam people. Blanket emails to all and sundry will annoy people. More than that, poorly targetted emails and messaging will damage your reputation and brand. What’s more – you could get yourself blacklisted on your [...]

Did you know, in the world of banner ads and Pay Per Click (PPC), the term “CPM” refers to the Cost per Thousand impressions (that is, how many times the ad is shown). The M of ‘CPM’ is from the Latin numeral M (or mille) meaning “thousand”. So, next time dinner party conversation wanes, slip that [...]