If your business uses social media sites such as Linked In, Facebook and Twitter (plus all the other social media sites in existence), which ones will work best for you? Are you using the right site to achieve the correct goal? Are you Tweeting when you should be Digging? We recently came across this excellent [...]
Christmas is often the time many businesses ramp up their marketing efforts to prepare for the customer rush. Now is the time to gain some new customers and keep the old ones coming back for more. Here’s a few ways to bring in extra revenue for your email campaigns with a few last minute Christmas [...]
We stumbled across this clever microsite for Dutch department store HEMA. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. So, they are pretty big. Take a look at HEMA’s product page on the microsite. It’s in Dutch, but just wait a couple of seconds and watch what happens. [...]
We must admit, we do like interesting stats and trends. Don’t worry though, we’re not going to bore you with a tedious list of numbers, instead, take a look at this colourful infographic: Some of those statistics are incredible, so let’s break them down: Email – There are now 1.9 billion people with email access. [...]
To be a successful business you need to know what people are saying about you and also what your competition are up to. You probably Google your business name regularly to see how you are doing in the rankings and if anyone has mentioned you anywhere on the internet. To save you time, try using [...]
If you operate an e-commerce enabled website, don’t forget about price comparison service Google Product Search (sometimes known as “Google Shopping” or “Froogle”). It’s free to use and can send you highly targeted visitors looking to buy the very products that you sell online. If you’re looking for a way of increasing your website sales, Google [...]
We were having a drink with a fellow marketer a few days ago at a networking event. He said he’s been talking to a few email marketers who insist that leaving the subject line blank is the way to go when sending emails to customers. He said it encourages them to actually read the email [...]
Apparently, when it comes to driving your website up the Google rankings, only 25% of SEO is actually within your control, so says Dave Morse, Internet Strategist. This includes the use of keywords, the text on your page, title headers, your product/service and overall web content. It’s a small percentage – but it’s vital that [...]
We recently came across this excellent blog post that tells you everything you ever needed to know about email marketing terms. We liked it so much that we wanted to share it with our customers! Read on and then converse like an expert! Top 30 Email Marketing Terms 1. Bounce – Hard/Soft Bounce A hard [...]
Do you see on your screen what your customers see on theirs? Internet Explorer. Firefox. Google Chrome. Safari. Opera. How many of those web browsers do you use on a regular basis? Perhaps you use your browser because you feel it’s more secure than alternatives? Maybe it’s faster? Does it give you more flexibility to [...]
