Who says that direct mail can’t be green? We came across this fantastic example the other day from those clever people at Google. Not the usual run-of-the-mill mailer for their Adwords service, that’s for sure. This arrived on 100% recycled paper and we are awaiting our nosegay of flowers from the recycling bin here at [...]

According to research by Borrel Associates, traditional forms of marketing such as direct mail are predicted to decline by 38% over the next five years.  Many industries consider email marketing as the cheaper and most effective way forward, and many companies are stripping direct mail from their budgets altogether. But, should they? The Institute of [...]