Many websites have blogs. It’s almost expected these days. It gives you a chance to chat with your customers, keeps the content on your website fresh and demonstrates your expertise. But what is the secret behind writing a good blog post that keeps people coming back to your site and ultimately using your services? Here [...]

Do you know what a Johnson Box is? You’ll have definitely seen one, but may not realise it’s importance in direct mail. A Johnson Box is the headline at the very top of a sales letter, above the salutation, that asks a question or leads with an offer. Research has shown that the Johnson Box, [...]

We recently found this useful lesson in grammar from Pulitzer Prize winner William Safire. It is worth remembering these rules when you write any of your own business’ marketing material. HOW TO AVOID GRAMMATICAL MISTAKES 1. Verbs has to agree with their subjects. 2. Prepositions are not words to end sentences with. 3. And don’t [...]