I was sent this from my mother. If it’s there is one thing that reeeeeally winds us up here at The Frogplex, it’s Capital Letter Syndrome. I’ve seen whole websites and blog post titles using Capital Letters, but never this. Never a whole letter. Surely it must have taken ages to type? Oh, and the [...]
We often get asked what copywriting is. Over the past few months, we’ve been asked… “Does copywriting mean you copy what someone else has written?”. No, that is what Cistercian Monks do. I do not spend many hours hunched over my desk scribing text copied from documents before passing to Cheriee to illuminate. Well, [...]
This week we have a guest blogger, Louise Wright, a freelance copywriter from Birmingham. Louise describes some of the methods that have helped promote her business on a shoestring budget. As a freelance copywriter just starting out, it can be hard to know what direction to go in. You will have plenty of people telling [...]
Just to let you all know that Emerald Frog Marketing will be closed on 29th April as we have an appointment at Westminster Abbey to see some friends get married However, there is something troubling us greatly. We recently came across this quote from the Daily Mail on the BBC website in an article discussing [...]
As from March 1st the Advertising Standards Authority (ASA) are tightening the rules on what can, and what can’t, be written on company websites. It means that all businesses will need to ensure the claims on their website are factually correct, not misleading in any way and can be backed up with evidence if [...]
We have been beavering away recently on some very exciting projects! This month, we launched a website for start-up business mymotherscoat and enabled a total rebrand for established businesses Cameo Curtains Ltd and The Copier Warehouse. With new website building, copywriting, SEO, graphic design and trips to the printers we have been busy providing the [...]
Have you ever heard the saying, “tell more, sell more”? It might sound obvious, but it’s knowing how much to tell – that’s the secret… Let us give you a few things to consider when using lots of text (or “copy”) in a sales letter: Will anyone read 3 or 4 pages of copy? Well, [...]
What’s the difference between a good piece of direct mail and a “junk” piece? Not all direct mail is junk mail. A clear message, with a good offer, sent to those who want to receive it is not junk mail. But there are some howlers out there that’s for sure. Whilst busy gathering examples of [...]
Information is not communication. That was the message from a recent (and excellent) “Emotional Intelligence” seminar by Kevin Bullock from KB Concepts. It’s an important message for business owners and is also crucial with in-house marketing. Many businesses assume that because they are sending their customers’ some information – they are therefore “communicating” with them. [...]
You will often hear that a blog is these days essential for any website. Yes, it is important and can help attract new customers, increase web traffic, retain existing customers and keep the search engines interested – but a blog cannot guarantee you business if your service or product is just not right for the [...]
