Happy staff are your most powerful sales tool. It’s often said that “happy staff mean greater profits”. Your marketing can be fantastic and targeted, but if your reputation falls down through miserable staff and lousy customer service then all your marketing efforts will fall flat. Internal marketing is as important as external marketing. Communicate and [...]
We are great fans of JML. Whether it’s gadgets to grate the hard skin of your feet, magnifying glasses that are also a torch or bags that you can put a sandwich in and pop in the toaster – they always produce products that make you wonder how you’ve lived without them all these years. [...]
Here are Emerald Frog Marketing’s top tips to creating an iconic logo…like ours, of course! 1) A logo is not your brand – it is just one part of the whole brand identity. It plays a very important role but it won’t save a poor product or service. 2) Refrain from using colour [...]
Creating a brand is more than just a name or logo, it is the delivery mechanism for your business ethos and will be the driving factor on how your organisation is perceived. There are 4 main categories in which a brand name can fall: 1) Descriptive – These names generally “do what it says on [...]
We have been beavering away recently on some very exciting projects! This month, we launched a website for start-up business mymotherscoat and enabled a total rebrand for established businesses Cameo Curtains Ltd and The Copier Warehouse. With new website building, copywriting, SEO, graphic design and trips to the printers we have been busy providing the [...]
We came across this story the other day in the Cambridge News. While it’s one thing to promote your store and use the press, this is a perfect example of how, and when, not to do it! They should have contacted us for a marketing strategy plan! This is definitely not a tactic we would [...]
We are often asked, “So, why Emerald Frog as a name then?”. Well the answer is here but it made us wonder how other companies came up with their names. Here are some examples of interesting company names and the stories behind them (with thanks to Glen Stansberry for this one!) 1. Google The name [...]
“It’s ok”, we were told the other day, “our branding is sorted. We have a logo”. There is more to branding than simply getting a logo designed. Branding is about building the connection between customers and a company, service or product. It has to be built via different “touch points” with the customer. To build [...]
No, not that sort of brand. So, what is a “brand”? A brand is the identity of your business. It is the emotional response customers have about your product or service and it is your reputation. It’s more than just a logo or slogan. To create a strong brand for your business you need to: [...]
