Archive for the ‘Advertising’ Category

How to deal with advertising salespeople

  Advertising can be one of the mostly costly things you can spend your marketing budget on. And advertising salespeople can be amongst the most persuasive of folk, assuring you that THEIR publication is the one that you should choose. We deal with publications a lot. We’ve spent many hours getting the best deals for [...]

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Posted in Advertising, Marketing Tips

The most annoying TV adverts!

“I say, you buy one, you get one free!” “You’ve probably seen our really annoying TV ads?” This was the strangely proud opening gambit from a cheery chap who darkened my doorstep recently to let me know that my house was literally crying out for new UPVC double glazing. Mentioning no names, but suffice to [...]

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Posted in Advertising

The advantages and disadvantages of press ads

You may well be finalising your 2011 marketing plan around now. Or, if you are a start-up, you may be considering the best way to launch your business. The first thing we often hear from clients putting together their plans is, “well, I will obviously need to place an ad in the newspaper” But waaaaaait! [...]

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Posted in Advertising, Marketing Tips

Frog’s Friday Fact – TV car adverts

We stumbled across this fact the other day and are now no longer the bores at parties. Did you know that car number plates on TV adverts usually consist of reversible numbers and letters? This is so the cars can be shown in both left and right hand drives, depending on the country. So, for [...]

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Posted in Advertising, Fun Stuff

Emerald Frog Marketing’s new advert!

We’ve just finished drawing up our sparkly new advert for Cambridge Business magazine and thought we’d post a copy on our blog as we are rather pleased with it! (If we do say so ourselves). Designed by our in-house team it should hopefully catch a few eyes when it goes to press shortly. If you [...]

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Posted in Advertising

Tippex goes viral! The Hunter and The Bear.

We like this one so wanted to share it! In a similar way to Burger King’s “Subservient Chicken” viral marketing campaign, Tippex have created their own very clever online advert that is quickly becoming an internet sensation.  As with the Burger King campaign, the viewer has the option to control the actions of the hapless [...]

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Posted in Advertising, Miscellaneous