The Client: Strawberry Fool
The Brief: Strawberry Fool has been in business since 2006 providing high quality business-to-consumer gifts online via an e-commerce website platform. The business is based near Ely in Cambridgeshire with customers nationwide.
Strawberry Fool contacted us to create a marketing plan to promote the brand across the UK to increase market share via clear acquisition and retention activities.
Services provided by Emerald Frog Marketing:
Brand strategy plan and consultancy
The Results: Strawberry Fool sell beautiful gifts through their e-commerce website and identifying their target demographic enabled us to develop a marketing plan that reviewed the current marketing and identified potential new markets.
In addition to already established niches, we identified opportunities within other vertical channels and recommended methods of evaluation and conversion tracking.
Using a combination of marketing and PR tactics, Strawberry Fool are now in a position to raise brand awareness, increase web traffic and regularly communicate with customers.
The Testimonial: “We asked Emerald Frog to prepare a comprehensive marketing strategy for our online retail website, Strawberry Fool. Jo and Cheriee took the time to understand our business and our requirements, and presented us with a comprehensive strategy encompassing PR, affiliate marketing, radio, TV and billboard advertising, app development, blogging and email campaigns. We are now working through their recommendations and implementing the elements of the plan appropriate to our business and budget. We wouldn’t hesitate to recommend Emerald Frog to any business requiring a fresh injection of ideas to drive forward their online and offline marketing.” Daryl Bowers, Director, Weaveworld/Strawberry Fool