The Client: Stormport
The brief: Stormport Professional Services Ltd selected Emerald Frog Marketing to provide ongoing marketing and PR campaigns to develop their own branding and customer communications strategies for power outages and planned maintenance work. This also included a new website and social media management.
Established in 2009, Stormport is an independent consultancy providing expertise to maintain and improve electricity distribution networks. The firm, based in Witchford, Cambridgeshire, subcontract for the major electricity supply boards including UK Power Network and Western Power Distribution. Stormport needed a clear way of notifying residents in advance of any work to reduce disruption to the public and increase their customer service experience.
Emerald Frog works with Stormport through our Virtual Marketing Packages providing monthly marketing support.
We’ve delivered the following marketing solutions for Stormport:
• Design, build and copywriting of the new website including training on managing “planned outage” updates in-house
• Copywriting including press releases, editorial, website news and features.
• Website training
• Direct mail leaflets and other marketing materials
• Press releases to local, regional and trade press
• Social media management
The results: Stormport required a new website with real time updates for the public and details of work being carried out, the new website provides clear information. We have provided training to Stormport so that their staff can input any updates into their website, for the public to see, as it’s happening.
In addition to the new website we have created a letter to residents to notify of outages, in a style that will not be overlooked or mistaken for junk mail.
Our ongoing PR communications are ensuring that Stormport are raising their own profile within the power industry and also communicating engineering works with the public.
The testimonial: “When searching for a local PR Company to represent us we needed them to have a breadth of experience, integrity and a solid reputation. Emerald Frog Marketing is exactly what we were looking for, they impressed us from day one and it was clear their work would reflect our own high standards.” Steve Wright, Managing Director, Stormport.